One of the biggest exhibits at the festival is the agricultural market, which is designed to showcase much of what is grown and produced in and around Cheonan. The agricultural market tents tend to appeal to the older Korean audience. But because it is filled with such tradition and many interesting and even strange products, it definitely makes for a fun walk-through for foreigners. Also, this area is filled with tents passing out free samples. Who can pass that up especially when it’s fresh cheese and yogurt made from local dairy farms and varying local growers passing out fresh fruit? One of the biggest tents has a gorgeous array of different plants, flowers, succulents, and bonsai trees for sale. In the middle of the agricultural section, many events are held such as cooking classes, beating rice cake with a mallet, and family dance shows. These are fun for looking onto or better yet to participate in if you’re feeling confident in your Korean skills and want to impress some locals.
The local vendors’ area definitely appeals to a much younger demographic. Most of these vendors come from all over Cheonan and surrounding areas and it is apparent how much passion many have put into their work. Some of the vendors represented at this year’s festival came from Seonghwan, Gongju, and even from the underground shopping area in front of Cheonan station. It is incredible to see the variety of handcrafted items made by these vendors. There are countless stalls selling homemade and handcrafted goods each with their own style and expression. These goods include ceramics, jewelry, clothes, bags, wallets, dolls, candles, soaps, skin and beauty products and so much more. There are also a few vendors selling goodies to further spoil your dog or cat from toys and food bowls to clothes! Just like with the rest of the festival there are constantly events and activities happening to keep guests entertained. In the middle of all the vendors’ tents, there is a line of people waiting to spin a wheel. Prizes vary but by far the most entertaining was watching as a lady walked away with a 10kg bag of rice!