Cheonan, a major producer of Geobong grapes, hosts the Ipjang Geobong Grape Festival as a way to bring together the local residents in unison and help build solidarity. There are exhibits of agricultural and specialty products, and free tasting booths offering grapes and food made with grapes including grape rice cakes. Also, people can participate in diverse experience programs such as glass craftwork, handwriting and grape picking. This festival is held annually in September.